IVR App - Print Media

Print Media

• Subscriptions

  Outbound telemarketing is used to solicit subscriptions and renewals to newspapers and magazines. Instead of having agents place calls manually, computer telephony systems use predictive dialers which place calls automatically from a list stored in a computer. Once a call is placed and an answer is detected, the call is transferred to an agent for handling. This leaves the agents with more time to speak with potential customers.

• Classified Advertising

  A classified listing in the local newspaper includes a telephone number to call for a recorded description of the item in question. After listening to the recording, callers may choose to be connected to the person who placed the advertisement. The number can be dialed automatically to preserve the privacy of the called party.

• Reprints of Articles

  A magazine offers reprints of articles by fax. Callers dial a listed number and enter a code printed with the article, or they select from a spoken menu. Once a selection is made, they are prompted to enter their fax number, and credit card and expiration date. The text of each article is stored as a computer file and sent by fax server as soon as the calling party hangs up.