Electronic Yellow Pages
The Yellow Pages is a listing of businesses categorized by
products and services that is normally distributed by the local
telephone company free of charge to all homes with a telephone.
Businesses pay a fee to be included in the Yellow Pages. Each
listing contains the phone number and address of the business
and some information and advertising about available products
and services. Because these listing are updated annually, they
do not include time-sensitive information about sales or new products.
An electronic Yellow Pages can provide this kind of information and
be updated more easily. Each listing in the printed Yellow Pages can
provide an associated telephone number. Callers who dial this number
hear a customized message that contains information about current
sales or special events.